How Health Insurance From Blue Cross Supports These 5 Initiatives


The Medavie Health Foundation does outstanding work contributing to the well-being of Canadians. They sponsor countless community-based organizations and programs, working to ensure that Atlantic Canadians can easily access support to prevent and treat health issues or challenges. As contributing to community development is a core value ours, the Medavie Health Foundation is just one reason we are proud to offer Blue Cross health insurance products.

Here are some initiatives that you’re supporting directly when you choose health insurance from Blue Cross.


leave-out-violence-logoLOVE Nova Scotia uses media arts and self-expression as a way to support youth who have experienced violence. LOVE focuses on building leadership skills, self-esteem and critical thinking in youth by cultivating their written, photographic, and social skills.

The program addresses issues such as suicide prevention and intervention, bullying and cyber-bullying, family violence, racism, and poverty. LOVE provides young people with essential tools to reduce the effects of violence in their own lives and help others to do the same.

LOVE has received $30,000 in funding to date as part of the Medavie Health Foundation’s annual Grants programStay up-to-date with the LOVE by following them on Facebook.


canadian mental health association logoSignals of Suicide is a suicide prevention and awareness program striving to normalize the conversation surround around suicide and mental illness. They provide training on recognizing signals of suicide, and tools to effectively reach out to somebody sending these signals.

The SOS program is presented by a qualified facilitator to students in schools across Prince Edward Island. Each 75-minute workshop combines interactive learning methods with a short video to explore suicide prevention among participants between 14-19 years old.

Medavie Blue Cross has been supporting Signals of Suicide for three years, providing $45,000 to assist the programs efforts. Click here to learn more about the program.


A flagship program of the Canadian Mental Health AssociationLiving Life To The Full offers interactive courses that help at-risk populations cope with low-mood, anxiety, and stress disorders. Over the course of multiple workshops, individuals gain an understanding of their feelings, thoughts, and behaviours, and are given techniques to acquire positive mental health outcomes.

living life to the full logo

In 2015, Living Life To The Full was able to reach low-to medium risk youth in New Brunswick with the support of a $30,000 grant from the Medavie Health Foundation. You can learn more about Live Life To The Full by clicking here.


atlantic-wellness-centre-goodThe Atlantic Wellness Community Centre (AWCC) provides free and consistent access to mental health care for youth aged 12-21 in Southeastern New Brunswick. AWCC also coordinates service between important stakeholders such as family doctors and school guidance counsellors to provide a seamless healthcare experience. 

The Open Doors initiative at AWCC is helping to reduce wait times for youth seeking mental health services in the region. As you may have read in this blog post, through the Foundation’s $40,000 funding commitment, Open Doors is able to provide an additional 1200 hours of therapy per year. Click here to learn more about the Atlantic Wellness Community Centre.


medavie-health-foundation-goodThe Healthy Change Project connects Medavie employees with Medavie Health Foundation partners. This is part of their commitment to creating healthy change, and allows employees of Blue Cross to see first-hand the projects they are involved in through their efforts as Medavie employees.

Since the project was launched in October 2015, employees of Blue Cross and Medavie EMS have been hard at work helping out their charity partners. Employees have worked to freshen up the Pointe-Saint-Charles YMCA with a few coats of paint. In Quebec, they volunteered their time at a Walk A Mile In Her Shoes event, supporting the YWCA’s efforts to take care of women and girls who are victims of sexualized violence. Halifax Medavie EMS employees spent a day preparing home-cooked meals for Phoenix Youth Programs.

As you may have read, the work accomplished through programs like The Healthy Change Project is one of the many reasons we are honoured to be a part of the Blue Cross community.


The benefits of choosing Medavie Blue Cross go far beyond the benefits of great health insurance coverage. They offer the most flexible, generous, and innovative health insurance plans on the market, and they invest their profits back into our communities.

To learn more about the Medavie Health Foundation or to find the right Blue Cross coverage for you and your family, please contact us anytime. 

Leave a Comment